In this day and age, it is a well known and excepted fact that people’s first impression of a business that they are searching out information about is their website.  Chiropractic is no different.

The fact of the matter is, websites are the new store front…  whether you have an online business or a brick and mortar shop.   This being the case, peoples views on a business is based on how their website looks and functions.  If you have a run of the mill website, people will view your clinic inferior or run of the mill.  If  you have a website that will blow your visitors away by enhanced visitor experience, you can bet that your visitors will not only have a very high opinion of your clinic, but chances are they are going to contact your office and book an appointment.

Imagine walking down the street and seeing a 30 or 40 store fronts all looking relatively the same, but the items in the store range from clothes sold at Walmart to Armani and Dior.  Now, you’re the type of person looking for Armani but you can’t go into the stores  to see which one sells Armani, instead you have to stand down the road and chose the store that you think sells what you want based on the store front.

That’s a really hard determination to make right?  Now, what happens if a store opens up on that same street where the store front is beautiful decorated, has sophisticated and elegant signage  and really stands out from the other stores.  Well, chances are your going to go straight to that store and find what your looking for and completely disregard  the others, right?

And that’s exactly what online visitors will do when they see a bunch of chiropractic websites.  If visitors see just a plain static typical chiropractic website, the visitor will perceive that clinic as below par (whether justified or not).  But if a visitor jumps on to a site that blows them away and enhances their online visitor experience they will look no further and contact your office, right?  Of course.

So what makes a website stand out from all the rest?

1.    Contacting and Communicating with your Office has to be BEYOND easy – in the world we live in today, people have little patience and time.  Your chiropractic patients are no different.  Having a well visible phone number is essentially, but it’s just the start.  Your chiropractic website has to have a Live Chat function where your visitors can text chat to your staff via their  Smart Phone and computer (btw… statistics are indicating that more people are starting to search online using their smart phones than lap top and desk top computers - so your site has to be Mobile Compatible!).  Your site also needs Fillable Online Patient Intake Forms that can be emailed to your office (not just printed out by your website visitor and brought into your office) and there needs to be and Online Patient Scheduler where patients can book their consults and appointments online.

Never doubt this fact... your website HAS to be a complete extension of your clinic - educating, communicating, and booking - if it's not, believe me, you are loosing a ton of potential patients.

2.    Remove Website Clutter -Information must be concise and not overwhelming – all too often, chiropractors have websites where they jam pack it with information… tonnes of information, too many tabs and too many choices.  This is a website killer!  Just like the saying goes… “less is better”  If too much information is given, people will feel overwhelmed and will jump off your site to go to your competition.  In addition, because people are time sensitive and impatient they want their information is small packages so that they can just get what they need to know and then take action.

3.    Site Must Be Visually Stimulating – websites have to be visually stimulating and interesting.  By this I don’t mean having all these flashing lights and attention grabbing gimmicks.   I mean a website that is attractive and pleasant to the eye and one that makes the visitor to want to explore your site further and more importantly, drive them to contact your office to make an appointment.

4.    Doctor Must be Able to Build Rapport with their Visitors – This is massively essential and I cannot over stress this one enough.  Too many chiropractors think that throwing up a few pics of them with their patients or with their family members will allow their online visitors to get to know them and see how great and caring a doc he or she is.  Well, this may have worked a number of years ago but it no longer does.  Visitor-to-Doctor interaction IS the new standard.  That is to say, visitors want to get to know the doctor not from pics of them on a page, but from interacting with them… but from the comfort of their home!  This is why Webinars (i.e. Live seminars online) are growing in epic proportions.  Now I’m not saying that  you have to be online live all the time during your office hours, but all your Lay Lectures, promotional talks etc should be shown live online.  Therefore, not only will you be lecturing and building rapport with those standing before you in your clinic (or where ever you may be), but now you’ll be able to lecture and build rapport with all those people online.  Imagine how many new patients you'll be able to get now!

5.    Overburdening Visitors with Emails and Newsletters – A visitor email capture (having your visitors willingly provide you with their email address) and an auto-responder (i.e. an email/ e-newsletter mailer that sends those visitors that have given you their email address information on an automatic and continuous basis) are crucial to a successful website.  Much like #4, a lead capture and auto-responder built into your website is a MUST HAVE. 

In order to get as many of your visitors to book with your office, you need to be in constant contact with them and this is the reason why having a website that will automatically send out timed emails (i.e. auto-responder) to your visitors is so important. Sending out periodic  emails to your visitors is critical for your clinic success because they will keep your clinic top of mind and thus, if your visitor feels the need to see a chiropractor, your clinic will be the one they call. Not your competitor. 

But you CANNOT email them too much!  If your visitors/leads get an email from you more than 3 times per month, they will perceive your clinic as an annoyance and they will not only request to get off your mailing list, but you can bet they will never come to your office.

Now, if you have an old site or you have a site that does not incorporate the above 5 components, you may be thinking that this is going to be too costly to do, not to mention the cost of website optimization in order to build your online presence.

                                                     But fortunately there are options!

There are companies that you can find online that provide businesses with auto-responders services, patient scheduling services, webinar services and you can pay for all of them or choose which ones you think you need and depending on your budget.

                                                       However, there is a better way.

At the risk of taking away the importance and necessity of these 5 essential website features by sounding sales pitchy, Promodocs specifically builds websites for chiropractors that incorporates all these features and much, much more to create the most powerful chiropractic website available.

Our team of chiropractic website developer at Promodocs have spent countless hours and have done tremendous research in understanding what drives your online visitors to be motivated to not only tour your website but also to communicate and book an appointment with your clinic.

To learn more about how our chiropractic websites are so effective in bringing you new patients and why we are so different from other chiropractic website companies, visit us at http://www.promodocs.com or call us toll free at 1-800-652-0592 and take advantage of our limited time $200 Promotional Discount!